A form of this article was originally published on the Jay C Campbell website. We are republishing a similar version of the article here. Enjoy!
If you think the multi-billion-dollar cosmetics industry is stupidly over-valued, then wait until you see the numbers for eyelash and eyebrow growth products.
- The worldwide market for false eyelashes is expected to reach $1.6 billion by 2025
- False eyelashes were the most profitable segment in cosmetics within the USA in 2019, with annual sales revenue of $1.96 billion
- The global eye makeup market in 2020 was $15.5 billion (projected to be $21.41 billion by 2025)
This leads us to two easy conclusions: Either these products and procedures only work with lifetime use, or everyone is hocking the same junk and rebranding it as "new".
So what's the solution to this long-standing problem?
How can we target one of the largest insecurities faced by millions of women and help them stop obsessively worrying about these seemingly small strips of hair?
Aseir Custom has developed Auxano Brow & Lash, which we believe will solve this issue of growing out full eyebrow and eyelash hair once and for all.
But before we get into that, let's briefly look at why we're in the situation we are today...
Why Do Women Care So Much About Eyebrows And Eyelashes?
Like it or not, eyebrows and eyelashes play a pivotal role in the perceived facial -- and overall -- attractiveness of a woman.
We don't have clinical trials "proving" this, yet a few studies seem to reveal what we already instinctively know:
"Researchers at Oakland University in Michigan asked almost 1,000 men and women to rate a series of images... Thicker eyebrows were preferred in female faces (i.e. more attractive to men)."
"...Our results might partly explain Feser et al.’s finding; Lower eyebrows induce an illusory overestimation of the eye size, which may lead to more attractiveness. Of the 56 students, 73% chose the face with low eyebrows as the more attractive."
As for your eyelashes, there are several theories in the field of evolutionary biology and psychology to explain why they are biologically attractive:
"For one, the presence of healthy eyelashes can be a sign of overall health; several diseases, disorders, and congenital conditions can cause eyelash loss (sometimes referred to as milphosis or madarosis)."
"More recent research, however, points toward the notion that long eyelashes are valuable for the illusion they create of wide, gazing eyes"
I don't think I need to opine on this segment much further -- a woman doesn't need PubMed or a scientist to tell her why full eyelashes and eyebrows are visually appealing.
Women know it, and men know it. Period.
So why don't we have a reliable solution in place for what appears to be a problem as old as humanity itself?
Why Don't Conventional Solutions Grow Your Eyebrows And Eyelashes?
Just because several solutions exist to a problem doesn't mean they're all effective.
It's not difficult for any woman who's well-versed in her beauty to explain why many procedures and products flat-out don't work.
Or why the cons are simply far greater than the pros.
Let's go over what people are currently using and why they're not worth your while.
Tweaking/plucking eyebrows: Common problems include long-term follicle damage, ingrown hairs that may lead to pimples, hair thinning, and possible infections
Fake eyelash extensions: Long-term stress to hair follicles and possible permanent damage,
Eyebrow microblading: Extensive aftercare needed (no makeup for 10 days and sweat around eyebrows must be avoided), possible allergic reactions and infections
So what we have are the use of harmful chemicals and procedures that may work at first, but put you in a position where you constantly rely on MORE of these "solutions" in order for them to be effective.
Frankly, it's the perfect business model: Sell a treatment that doesn't actually cure the problem and requires lifelong use... expensive for the user, profitable for the business.
So rather than go through a never-ending process of trying to grow your eyelashes and eyebrows, we're coming to you with a direct line of communication.
Which means we have a DIRECT solution to fix the problem for good and allow you to live the rest of your life without worrying about this first-world insecurity any longer.
Introducing Auxano Brow & Lash For Luscious Eyebrows And Eyelashes
We heard our female customers and we listened closely to all their deepest pain points about eyelash and eyebrow growth.
So using our knowledge about peptide formulations and the healing power they provide, we worked tirelessly to create an effective product.
The end result is Auxano Brow & Lash:
We only used all-natural molecules that signal your body to do what it's already supposed to do.
Revitalizing your eyebrows and eyelashes is no longer a wish that will never come true.
You can express more confidence in your natural beauty with healthy, full brows and lashes that look brand new.
Moreover, you can reverse years of damage done from harmful and ineffective procedures such as tweezing, using fillers, adding mascara, and plucking (ouch!).
Here's how we can stand behind such extraordinary claims:
- GENEROUS quantities of all active organic ingredients in our formulations are used to get real results - no placebos or "pretending" the product worked
- Auxano Brow & Lash is sourced and manufactured in USA-based FDA-regulated facilities to guarantee the highest levels of purity and quality (yes, we personally oversee how our own product is made from the very beginning)
- Controlled conditions and extra care are used to ensure you get a product that works at 100% efficacy... not 95%, 90%, or anything less
- Every compound, and the final formulation, is safe for people who have chemical sensitivities to cosmetic products
And as with every Aseir Custom product, it's designed by people with 20+ years of experience in pharmaceuticals, biohacking, and peptides.
We know how to use these peptides and why they work -- we even use them on ourselves.
But here's the really cool part: The effects of Auxano Brow & Lash DO NOT disappear or reverse once you stop using it!
As you'll see with our ingredients list, everything in our formulation works synergistically to produce regenerative effects that address the root cause of hair loss (unlike other products that only mask the underlying symptoms).
So even when you decide to never use Auxano Brow & Lash again, the cumulative effects you experienced during the 3-6 weeks of using it will stay intact.
What's Inside Auxano Brow & Lash?
Nothing less than complete and total transparency is practiced when it comes to what goes into your body.
Here's a snapshot of the ingredient list you'll see when Auxano Brow & Lash is shipped to your address:
Four ingredients are primarily responsible for the eyebrow and eyelash growth, with everything else acting as a "base carrier".
In plain English, these are inactive compounds designed to give our serum an appropriate consistency for easy application and maximal absorption.
Myristoyl Pentapeptide-17 (MP-17): The "Grower"
This is a product formed by attaching myristic acid, a fatty acid that's oil-soluble, with a peptide spanning 5 amino acids in length ((Lys-Leu-Ala-Lys-Lys).
It is the key ingredient responsible for encouraging the growth of new eyebrows and eyelashes -- which helps them look thicker, longer, and more robust in strength.
It primarily works by stimulating genes associated with keratin production (an important structural protein found in hair), which signals the cells in your eyebrows and eyelashes to increase the production of hair.
You'll notice this is a different mechanism than what's used to power our hair regrowth product Auxano Grow V2.
Auxano Brow & Lash focuses on improving the ability of existing follicles in your eyelashes and eyebrows, which is a less aggressive strategy.
But it won't help follicles that are already in the process of dying, hence it's not something you would use to address the problem of ongoing hair loss.
Auxano Grow V2, on the other hand, focuses on the cellular level of hair loss and addresses more complex aspects of hair growth.
Hair growth is a multi-factorial process, thus you will see multiple pathways through which you can fix the problem.
All of the above is a long way of explaining that Auxano Brow & Lash targets a separate yet important facet of hair growth.
Vitis Vinifera: The "Healer"
The Vitis vinifera extract in our formulation, cultured from the grape itself, is responsible for supporting hair growth and improving cellular health.
It does so through repairing damage inflicted by UV light and possesses potent antioxidant effects.
You won't notice any significant hair growth when used by itself, but combining it with the right things is the trick to making it useful.
Put simply: It creates an optimal environment for brow and lash growth through the reduction of inflammation.
"The combination of polyphenols, linolenic acid, and vitamin E in grapeseed oil helps with reducing oxidative stress on your scalp, regulating oil production, and increasing blood flow.... all of these factors can prevent hair loss and even encourage hair growth."
A compound that reduces inflammation at the follicular root is critical in any hair growth formulation!
Panthenol: The "Nourisher"
Panthenol (a.k.a. pro-vitamin B5) is a natural compound you will find in both animals and plants.
We use it as a conditioner to lock in the moisture within brow and lash hair, while also providing additional anti-inflammatory benefits.
How panthenol works for hair growth can be described as follows:
"...panthenol’s anti-irritant and anti-inflammatory properties hydrate the scalp and soothe irritation. Below the surface, panthenol is easily absorbed by the skin where it can influence the metabolic processes of epidermal cells.
It hydrates epithelial tissue, improves elasticity, and promotes cell regeneration. After it penetrates the hair cuticle, panthenol enters the hair shaft where it promotes moisture retention and provides volume.
... panthenol protects strands from styling and environmental damage by locking in moisture and slowing thinning hair"
This means your brow and lash hair will be more resilient while also having a certain softness and shine to its texture.
Glycerin: The "Rejuvenator"
Like Panthenol, glycerin is a natural moisturizer that works by "hydrating" brow and lash hair through the pulling-in of water from the surrounding cells.
Even though eyelashes and eyebrows are roughly 3% water (and97% keratin) they need all the nourishment they can get for optimal growth.
Add in -- yet again -- anti-inflammatory properties and the prevention of hair breakage, and you have another compound worthy of being added to an Aseir Custom product.
How To Use Auxano Brow & Lash for Best Results
Auxano Brow & Lash is extremely easy to apply and it only take 2 minutes.
Step #1: Remove all makeup from the area around your eyes and make sure the area is clean and dry.
Step #2: Apply a LIGHT amount of the serum to your eyebrows and the top and bottom of your eyelids.
Step #3: Allow 2 minutes for the serum to dry before doing anything else as part of your beauty routine.
That's it -- no need to avoid sun exposure or avoid any day-to-day activities!
We recommend once-a-day application for best results, and how fast you'll see results depends on many lifestyle factors and genetics.
(NOTE: If you are in an advanced stage of hair loss, we recommend twice-a-day application in the morning and evening. Three times per day will not produce significantly better results than two times per day)
The root cause of hair loss in the eyebrows/eyelashes (i.e. genetics), along with the present state of your health (i.e. how inflamed you are), will determine how quickly the results are visible.
Reasonably, expect a timeline of 3-6 weeks of consistently using Auxano Brow & Lash daily before you see noticeable growth.
As with any Aseir Custom product, living a fully optimized low-inflammation lifestyle will greatly contribute to positive hair regrowth when using Auxano Brow & Lash.
Once you get the results you want, we recommend a maintenance schedule that ranges from every-other-day application to once-a-week application.
Just one small caveat: Using a LIGHT application of Auxano Brow & Lash and gently massaging it into the target area will help the serum be readily absorbed by the skin.
So if you see any excess greasiness or residue, you used too much. ;)
Where To Buy Auxano Brow & Lash Online
Auxano Brow & Lash is available to purchase on the official Aseir Custom website.
No more trying out hundreds of products from the drug store, no more wishing and praying, and no more nasty chemical burns.
One peptide formulation is all that stands between you and looking gorgeous in the mirror!